Write. All of the following are examples of unethical communication practices except a from COM 13 at Open Uni. This is exciting for people--especially millennials, because they feel like they are making a difference in they eyes of others. Ethics can be seen as morality as well. Ethics of advertising include focusing on the truth, providing evidence for claims, and disclosing all affiliations in advertising. According to Mary Gentile from Giving Voice to Values, all of the following are examples of pillars that help us make ethical choices EXCEPT: A. treat values conflicts as normal B. play to personal strengths C. anticipate rationalizations for unethical behavior D. be empathetic in your decision-making It can also be defined as the written and unwritten codes of principles and values, determined by an organization’s culture, that govern decisions and actions within that organization. But what about when this data can also be used to adjust the price or if the data is sold? To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news. Companies retain cookies and maintain records for marketing purposes. We have a natural inclination to be self-interested. Created by. Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. HOW ETHICAL ISSUES ARISE IN ADVERTISING An advertisement of Nestle India Ltd (Maggie healthy soup) claimed that “Happy Heart” “Healthy Soup”. Normative business ethics takes into account the _____ realities outside the legal realm in the form of industry standards. ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics, social responsibility and self regulation. They could just donate profit to the people, but that would only help them short term, like the old saying about giving a man a fish versus teaching a man to fish. These were not created just because of salespeople. less visible costs from customer defections. Most say they have tightened them following rulings against them by regulatory bodies. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. Midterm Quiz 1) All of the following are ethical behavior in managerial practices except. If ethics is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines. All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older A conceptual framework of general and specific objectives for marketing strategies is developed following a quality of life approach that leads companies to adopt socially responsible approaches. With the growth of big data, the ethics of such practices are a growing source of debate. Note that these codes of ethics, the FSG, and the policies and procedures affect all employees. Test bank Questions and Answers of Chapter 3: Regulation and Ethics of Advertising In response, the Institute for Advertising Ethics (IAE) was created to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers. ANS: D DIF: Moderate REF: p. 102 2. View MDG Advertising’s creative marketing portfolio. E . All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: A) Global population growth B) Increasing environmental awareness C) Legislation requiring corporate ethical and sustainable sourcing D) Consumers' desires for better corporate responsibility Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Duty (Deontological) Ethics The most primitive ethical systems seem to be based on a system of obligations. The IAE developed these eight principles as an ethical frame of reference for industry professionals. Companies need to show they care about the community and the success of the community around them; it is part of their duty to care about those around them and help support those buying their products. The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. 3.

The Golden Mean: finding a middle way is better than an extreme. c. ethical standards used in a person’s reasoning should be consistent. This goes with the company’s need to act sustainably. The Dangers of Unethical Practices. Ethics is the branch of philosophy that deals with morality and how it shapes behavior. The Marketing Research Association’s (MRA) Code of Marketing Research Standards (Code) is designed to promote an ethical culture in the marketing research profession where principles of honesty, professionalism, fairness and confidentiality combine to support the profession’s success. It may be ethical if the customers allow it. All of the following are examples of unethical marketing practices EXCEPT: Targeting vulnerable consumers, such as children Using scare tactics in your advertising 2. misredeeming coupons. The first mission of the IAE is to educate industry professionals about the importance of truthful, ethical advertising. Learn. They cover all kinds of promotional communications, depending where the advert or promotion will appear. By taking measures to promote ethics in your workplace, you can create a better culture, improve your brand reputation and simply feel good that you’re doing something positive. The ethical decision making process in business includes all of the following except. Answer: 2) The liability of a sole trader is: Answer: unlimited 3) One of the most important single element for the prospective franchisee is to. All of the following criteria can be used in ethical reasoning except a. moral reasoning must be logical. Match. Principle 4 – Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency. a. 1. One of the worlds that human beings have created is the world of money, trade, commodities and exchange. What harm can it cause to you or others? Our success is measured by yours. To act ethically, each person must strive to maximize creativity and its logical equivalents. Is it fair to the others in the class? The claim created an impression that consumption of Maggie soup leads to better heart and health, while on testing by independent agency, it has been found that it contains high levels of salt which releases sodium into body which in turn, … For e.g. According to Crane and Matten business ethics is the right or wrong by morality in relation to business activities. Test. 05.It is illegal to lease a car or an apartment in your name for someone else who otherwise would not qualify but it is an ethical thing to do if it is going to help them succeed in life.. See our latest newsletter, Asheville Advertising: Asheville's National, Southeastern premier branding, advertising, & marketing firm specializing in Cultural Tourism, Consumer Retail, and B2B Marketing. Principle 2 – Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers. Following ethical practices is important for many reasons and a major selling point to many of today’s consumers. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs.

Modern marketing may involve the producer or marketer to satisfy the needs and wants of the customers by conduction exchanges and creating values where efforts are made by both the individual as well as the organizations except production scheduling. There are 2 advertising codes of practice that describe how businesses should advertise. Connect with MDG on Facebook, Twitter and YouTube. By sharing this vision, they are helping people to understand the thought process behind their decision making and how the company feels their products or services will be of benefit to people without using false advertising to entice people into buying the product. c. The categorical imperative: rules or laws should only be used that would apply to everyone at all times. Companies need to work with the community in a way that is sustainable and keeps all the stakeholders happy. Principle 7 – Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. A. Stating that moral propositions are no different from empirical propositions. Honesty is important for customers in order to create trust between a brand and a consumer, so maintaining ethics in advertising efforts will help to make the relationship stronger. Answer: Choices and judgments about acceptable standards of conduct that guide the behavior of individuals and groups 2. An effective means of challenging serious wrong-doing B. Deterrents to bad practice through punishment and censure MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. Share on Facebook Share on twitter. You must always act in the best interests of your patients/clients. Want a preview of what you'll be getting? Chapter 26. The advertiser may feel that this is ethical, but the consumer, the Government and the Advertising Standard Council of India may not feel so. Multiple Choice. Answer: the franchisor 4) In which part we see about customers, their liking, locality and purchasing power? In order to foster an ethical and socially responsible behavior pattern among marketers while achieving company objectives, special care must be taken to monitor trends and shifts in society’s values and beliefs. LO: 16-1: Define sustainable marketing and discuss its importance. Moore. Significant others. Advertisers should also use discretion based on the nature of the product or service, especially alcohol and prescription drugs. buying counterfeit products. 3500 NW Boca Raton Blvd, Suite 601Boca Raton, FL 33431(561) 338–7797, 651 New York Ave., #503Brooklyn, NY 11203(917) 969–5370. For advertising critics another serious problem is that, "the long standing notion of separation between advertising and editorial/creative sides of media is rapidly crumbling" and advertising is increasingly hard to tell apart from news, information or entertainment. The following are all strengths of ethical egoism EXCEPT. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. The main consideration behind all advertising should be what is best for the consumer, and this will lead to the best plan of action. Focus on the Truth Above all, ethical advertising focuses on the truth. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. Raise consciousness b. If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice Which of the following most closely exemplifies "groupthink"? submitting insurance claims. pirating software All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older Consumer advocates call for all of the following additional consumer rights except which one? There are four major ethical theories: deontology (or duty), utilitarianism, rights, and virtue. A. Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. All of the following are costs which companies incur from ethical wrongdoing except government fines. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. Sperm penetration assay … an ethical issue . Like this article? Global population growth b. The Better Business Bureaus in the United States encourage truth in advertising and attempt to establish ethical business practices through self-regulation. c. Comparing the position with ethical and legal guidelines ... An example of a firm that practices individual marketing is Mattel, with it’s my design page of its Barbie Web site. C05-Fundamentals of ethics, corporate governance and business law Updated: Oct 2013 1 Sample Exam Paper . _____ considers the public consequences of organizational buying. Principle 5 – Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. Millennials have a need to feel part of a larger community, and feel like they are making a difference. The FTC enforces truth-in-advertising laws, which dictate that advertisements must be truthful and not misleading, and cannot be unfair. All of the following diagnostic tests and procedures are now infrequently performed in clinical practice except: a. Hysterosalpingogram b. Social Media is Good Medicine for Healthcare Marketing, Google Outlines Three Online Advertising Trends, 5 Messaging Strategies of Successful Branding Firms, Study Shows Organic SEO Significantly Undervalued by Marketers, Dos Equis Gives New Meaning to Mobile Marketing, Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns, Facebook Displays New Tools for Developing Audience Network Native Ads, Old Spice Gives Its Ad Campaign A Fresh Spin, Surprise! This open display of genuine ethics can make or break a company in modern times helping to show consumers how they want to make the world better by not only providing great products, but by also being a great member of society. AACSB: Ethical understanding and reasoning 9) A common criticism of the marketing system is that intermediaries _____. B. The business arena ca… Legal and disciplinary frameworks provide ALL of the following EXCEPT which ONE? Integrating Ethical Practices into your Workflow. Which of the following is not an individual factor that affects business ethics? Companies need to stay honest with their intentions, show that they genuinely care about the consumer, and perform responsibly towards all stakeholders. Created cookie jar reserves of advertising revenue to smooth net income B. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: a. Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. To promote social justice, macro practitioners use groups to do all of the following EXCEPT: a. What harm can it cause to you or others? What is the naturalistic fallacy? Answer to Ethical issues in advertising include all of the following, except? Consumer Laws, Agencies, and Strategies True-False T 1. Human beings create a number of different worlds. MDG Advertising’s creative marketing portfolio. The move toward individual marketing mirrors the trend in consumer concentration strategy. D. It is efficient. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. b. But, they are also catching the attention of others who support their cause, and this will bring in brand loyalists who will believe strongly in what the company stands for. In response to consumer concerns and government warnings, marketing and media trade associations are launching an online self-regulatory initiative to give consumers greater control over the collection and use of online viewing data. There is a reason to follow ethical guidelines. The boundaries between advertising and programming are becoming blurred. B. Ethics in advertising is regulated by the U.S. Federal Trade Commission, or FTC. Publishing an ethical definition is a way for a company to advertise itself and its commitment to ethical practices. Standards of Conduct, Performance and Ethics (“the Standards”) Your duties as a Member of The Society of Sports Therapists The standards of conduct, performance and ethics you must keep to: 1. 2. By getting involved in community activities, the company is doing their duty (deontological ethics), and they are hopefully doing this because it is the right thing to do. By doing the right thing, brands are acting in a responsible manner towards the community and the customers they are working for. pirating movies. One way to ensure sustainability is hiring local employees when possible rather than outsourcing production to other people in other countries. All the companies say they have internal codes of practice in line with industry principles on ethical marketing. But the high road is not always the easiest path to take. Political. 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