It’s informational content that provides instructions on how to complete a task. ), a simple status update will suffice nicely. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. For example, you might find list posts that have the titles “top thought leaders in marketing” or “best ways to procrastinate.”. Also, if you’ve noticed – this article is a “how to” post, because we’ll eventually be guiding you through how to create a LinkedIn content calendar. July 24, 2020 | Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. Most social media sites aren't dedicated to long-form content, but on LinkedIn, people like it! It’s similar to developing personas for your website. But In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. It lists national holidays, anniversaries, special dates etc. The work isn't done once you post your new content to LinkedIn. To maximize your calendar and ensure that your content isn’t fatiguing your audience, vary the type of content you’re posting (how-to posts, list posts, templates, kits, etc. This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. She spends most of her free time reading, writing, and enjoying the outdoors. Maybe even foster a B2B partnership? FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. Content calendars help plan, organize and schedule every single piece of content you publish online. Luckily, content calendars are here to save the day. It’s a hub for a massive amount of informational content. 3. Select consistent dates and times to post your content so your followers know when to expect new content from you to make it easier for your readers to get in the habit of tuning in. Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? Start filling in your content! This will help you course correct in case something goes wrong. Founded in 1999, Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. For example, HubSpot has a bunch of different useful templates available, such as their template to help marketing professionals develop buyer personas. Make Good Use of a Content Calendar. These are considered "practically useful" headlines. downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner, Illuminating content on digital marketing. - If photo, what type of image will it be? Stay up to date with the latest marketing, sales, and service tips. A piece of content without a title is like a novel with no name. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, How to Build a Great LinkedIn Content Strategy (+ Content Examples). Content. Well, 80 percent of B2B leads come from LinkedIn, and quality content most definitely plays a role in that generation. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. Luckily, content calendars are here to save the day. Behold, the ebook. Templates are guidelines or worksheets that readers can use to shape the creation of material. It may take a while to perfect the art of reaching your target audience with valuable content that they want. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. These calendars are inclusive to a variety of content. Skip to main content Learning LinkedIn Learning Increase brand awareness? Share insightful and impactful articles that you find valuable, praise a good video campaign, etc., and your audience will appreciate your breadth of attention. They don't just post content related to banking or finance. As such, native content tends to outperform external content (for example, a … It lacks direction, and honestly, do you even know what it’s about? Is it a blog post, a video, an event promotion, a simple status update about Steve? It helps you align messaging with certain initiatives. One survey determined that about 59 percent of executives prefer video over text if both are available on the same topic. Lemonade, an insurance company, posts "how to" content for a variety of subjects to appeal to their audience. Rename your calendar. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. 2. Invite your team to review, and use their feedback to improve 8. 2. In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. Take a second to think about your blog or other content offerings. You may not have many connections on LinkedIn at the moment, and that’s okay. "How to" posts are often clicked on the most when people want to learn something fast. But with all this content, isn’t there some overlap? Create a new tab for each month. Erika Giles | Additionally, we host and collaborate on 25+ annual ticketed and free community events. - Distribution: national or geo-targeted? Wouldn’t that be nice? Shine on my friend! Basic, but important. If you don’t know who you’re writing the article for, then how do you know what to discuss and how to express your points in a convincing way? View the previous blog post here. The best way to do this is by creating a LinkedIn content calendar. Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. That said, they’re an incredibly useful tool to organize your content marketing strategy. LinkedIn hosts a variety of great content options that get a user's attention. 500 million+ members | Manage your professional identity. What’s the cadence of sub-pillars? Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. LinkedIn can serve as a valuable tool within your greater content marketing strategy, but you have to be able to effectively manage your posting schedule. Make a content library for your assets 5. Audit your social networks and content 2. How is it performing? It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. The Calendar | 2,287 followers on LinkedIn. Build and engage with your professional network. Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. Step 4. Although simple to create, content calendars are notoriously difficult to stick to. These can be used to filter content on the calendar by type, team member, tag, color label, and more. They can also be used in the professional world on LinkedIn. As with most other social media platforms, LinkedIn prioritizes native LinkedIn content, which is published on the platform itself and doesn’t require users to leave LinkedIn to view it. What days of the week see the highest engagements for your audience? Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. LinkedIn is especially good for promoting upcoming live events. Or something in your business might change. What’s the purpose of all that content though? This element is essential for your SEO. LinkedIn Content Types. We aggregate, showcase and promote the amazing things already happening in our community through our website and social media channels. Subscribe to our blog & get notified on the latest trends that impact your business. LinkedIn publish a content calendar each year. Engaging with industry relevant content produced by third parties will show that you’re active within the greater conversation of your area of expertise. Something in the world might happen that can lead to new content ideas. This calendar will be the single source of truth for all of your social media publishing activities. Your audience will likely be more willing to engage with your content when you tell a story that they relate to. One of the most important elements of quality content is understanding the audience of the content. It helps you align messaging with certain initiatives. What kind of content are you already posting on LinkedIn? Check us out online at https://www.calendar.com. Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. This is where drafting an editorial calendar can help. Add this detail upfront. In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. LinkedIn | People don't connect with statistics; they connect with stories. Another way to keep it simple is to avoid spamming your audience with content. Access knowledge, insights and opportunities. Nevertheless, we’ve put together a step by step guide to help you build yours. It puts you at the forefront of conversations and development within your area, and helps you stand out from your competitors. Are there important topics within your industry that you don't address or discuss within your content? What information is your audience looking for right now? There are 8 steps to creating an effective social media calendar: 1. Their followers comment back with some of their opinions, which provides them with an excellent opportunity to engage in meaningful conversations with their audience. Creating a LinkedIn Content Calendar Ask yourself: 1. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. No. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. This helps build alignment between teams and also keep writers accountable for their work. Developing buyer personas will help you determine the purpose of the article, such as the pain points it addresses, and what it seeks to accomplish. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. The same is true for your Sponsored Content strategy -- in order to effectively get users to engage and be interested in your content, you have to provide users with new, relevant, helpful content, which means adding variety to the content that’s being promoted. Click File>Make a copy. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. She is a huge fan of houseplants and podcasts about conspiracy theories. Fill in your details to download the content calendar. For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. Start crafting your posts 7. Where are the gaps in your content? Do some digging into your competitors content to see what they're writing about and how you can improve upon it. The summary of content is the most important element to include on your LinkedIn content calendar. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. Why not explore some our customer success stories. For example, do you only post blog articles, and no videos? Doesn’t it get dry? Imagine a book, but on the internet. Step 3. This is where drafting an editorial calendar can help. The Calendar is a students for students business that builds community through on and offline experiences. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. In fact, 60 percent of LinkedIn users say that they are interested in industry insights into things that go on in the world. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). This is a good one. Are you looking to boost traffic to your website? Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. Having a content calendar is a great way for coming up with fresh ideas for your content. People love statistics and images. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. Step 2. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. ©2014 LinkedIn Corporation. McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. You may be caught up by thinking that no one wants to hear or read your opinion, but you'd be wrong. Set the right frequency. Your ebooks should provide valuable information to your audience, so it’s important to distribute them across the most relevant professional channels – like LinkedIn. The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. Calendars.com | 579 abonnés sur LinkedIn. Webinars aren’t so much involved with posting content as hosting an online conference that provides information and topical commentary on your industry. To make important statistics more impactful, get a little creative with Photoshop and overlay core text on a relevant image that ties into the campaign or research results. With a LinkedIn content plan in place, and an organized editorial calendar to manage it, you and your team will be ready to attract and engage targeted users to drive marketing results. People like to click on and read content with actionable content. Example post for each day - What type of post is it? 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